7 tips for successful viral marketing

7 tips for successful viral marketing

Do you want to talk about your offer? Make it as “contagious” as a virus? Viral marketing is the solution. Popularized in 2008 by Seth Godin ( whose books I recommend ), viral marketing will play on the recommendation to ensure...
9 essentials for successful influencers

9 essentials for successful influencers

Faced with the rise of influence marketing, many youtubers, bloggers or instagrammers live thanks to the content they create, and have made the profession of influencer a profession in its own right. Brands must then professionalize the way they work with...
When Web Affiliation becomes risky!

When Web Affiliation becomes risky!

It is often said that the Web Affiliation is risk-free because the business model is performance-based, that is, the advertiser pays its affiliates, its “sales force”. The expected result is that you as an “Affiliate” has been reached …...
Inbound Marketing: What is a Lead Magnet?

Inbound Marketing: What is a Lead Magnet?

Inbound Marketing or Lead Magnet, literally “magnet to prospect”, are new concepts that we hear more and more about in the marketing world, more specifically in web marketing, that is, say online marketing.  First, to understand these two notions, we...