Today’s marketer can use two approaches to generate leads: either he operates outbound or inbound.  Inbound Marketing techniques are much more practical for attracting visitors and converting them effectively without committing large budgets. To guide you on the best ways to boost your inbound marketing campaign, I invite you to discover 4 tips to generate qualified leads …

1. YOUR LEADS HATE BEING MADE TO WAIT

There is nothing more annoying for a user than waiting for your pages to load.  A site that takes more than 4 seconds to load certainly risks losing 97% of its visitors. The accessibility of a site is a major criteria, as well as the ergonomics of navigation and its design. A slow site loses traffic; without traffic, no visitors; and no visitors, it is impossible to generate leads.

Emarketing Paris Salon 2019: 9th to 11th April 2019

To reduce the loading time of your site to the maximum, lighten your pages; focus on quality and quantity on the content side. Remember only the essentials, because this is what your prospects want: “your expertise in your field to enlighten them in their efforts”.

2. MOST OF YOUR LEADS ARE NOW MOBILE USERS

The pace of the current daily routine for most people, whether in someones personal or professional life, encourages the person to move constantly. Mobility remains as the only and best alternative to communicate with those around you wherever you are. The point I would like to make is that you should also include this parameter in your webmarketing strategy to generate leads. Having a responsive site and at the same time optimized on mobile becomes two essential conditions to avoid a high bounce rate and gain potentially convertible organic traffic.

3. YOUR LEADS SOLICIT YOUR ASSISTANCE IN ALL THEIR DECISION-MAKING

A poorly structured site has no interest. Whenever a potential customer visits your website, you must accompany him. You will have to trace the path of your prospects so that they no longer have to think, but just to appropriate the type of content that interests them. Work your blog by carefully sorting your articles according to different themes; update it regularly. Place your CTAs (Calls-To-Actions) in the strategic locations of your pages and direct your visitors to the right landing pages to convert them.

In all your content marketing efforts, opt for clear, simple and relevant messages.  To generate leads with inbound marketing, position yourself as an expert by bringing your prospects real added value to all of your offers.

4. YOUR TRAFFIC REPRESENTS A HUGE POTENTIAL: KNOW HOW TO EXPLOIT IT!

When a prospect enters your conversion tunnel, you have to treat it, nourish it somehow. And how you ask? By the lead nurturing of course! The process is to educate with content until it is mature and ready for your sales reps. To generate leads via this method, I give can give you three good tips:

  1. Use Calls-To-Action (or “call-to-action buttons”)
  2. Offer them white papers (which are akin to practical guides of a few pages devoted to a practice, a service or a product, and especially intended for prospects)
  3. Organize webinars (this is an informative seminar that takes place directly online for the presentation of products or problems of customers).