Affiliation is a method of distribution through which you will be able to reach a percentage of sales of products that you will promote through your website. These products will be sold by an external company, the affiliator, who will provide you with a personalized URL so that he can know exactly where the sales come from and pay you. Here are 5 tips to succeed your affiliate strategy…
1. EXPAND THE AUDIENCE OF YOUR WEBSITE
The more people you see on your website, the more people clicking on the affiliate links on your site will be important and you will increase your chances of success in terms of monetization.
To develop the traffic of a website, what is best is to create quality marketing content.
For example, setting up a blog with regularly published articles can greatly contribute to the growth of your audience. This will make it easy for you to place many affiliate links in the articles you create. Whichever option you choose, ask yourself the following question: how could you boost your website traffic?
2. WORK ON THE CLICKTHROUGH RATE
To optimize the clickthrough rate, it is best to test a multitude of possible webmarketing configuration. Webmarketing configuration is a presentation of the product promoted in the text of articles, in the form of a visual in a web page, via a banner at the top of the page, or in the widgets to the right of your web pages, etc. It will also test different affiliators to see which products are the most interesting – and therefore clicks.
3. WORK ON THE TRANSFORMATION RATE
For your affiliate strategy to be successful, it will not only need your users/traffic to click, but also buy the product. If there is no sale, there will be no commission paid, for obvious reasons.
Depending on the industry and your blog, all affiliators will not have the same success.
Ideally, one should find the perfect match between your blog and an affiliate. This affiliator will have to present products that will not only match perfectly the purpose of your blog, but will also correspond to the “why” your customers would want the product.
4. ADJUST THE NUMBER OF AFFILIATE LINKS
You can theoretically place a multitude of affiliate links on your site, your blog or your articles. The longer an article is, the more links you can place, hoping to earn a commission on the sales made with your post.
However, it is not recommended that you place as many links as possible. Why? This could upset your users and damage the confidence they have given you after reading all the quality articles that you publish on your blog.
The best thing is to create very high quality articles in order to continue building a good audience. And, when creating an article, add on one, two or even three affiliate links that will bring real added value to your readership.
5. MODULATE YOUR DIGITAL ECOSYSTEM
Affiliation is one of many tools in your webmarketing arsenal. It can be at the heart of your digital strategy. But it can also be a perfect complement to the different solutions that you will put in place on your website.
For example, you can make and sell shoes via your website while creating a blog about the latest trends in fashion, with articles containing affiliate links to brands in the leather goods industry for example.