To be sure of achieving your goals in lead generation, the first step is to set goals. When you have surveyed your marketing plan, you need to define profitability, innovation, or SMART objectives: specific, measurable, achievable, realistic and time-bound. These are specific goals that you must achieve. They must be as precise as possible.
To measure your goals, you need outcome indicators. They make it possible to control what you have started, in this case to determine whether they are realistic or not. But that is not enough, they must be attainable. You have to define the steps to accomplish the goal. The means to achieve these goals are very important. So you have to see if you have enough time, if you have the necessary hardware to implement your marketing plan.
Finally, impose a deadline in your strategy. If you are one of those who intend to get started on acquiring customers online, discover in this article 8 detailed examples of smart goals that you must have.
1. THE INCREASE IN TRAFFIC
For businesses and brands that sell their products online, traffic is usually a priority item in your goals. The reason? It gives results! In fact, consumers are researching the internet before buying a product. They will visit several sites at once, including yours. That’s why if you want to increase your audience, you must appear in the top search engines and social networks.
One of the best ways is to use content marketing to create attention-grabbing content, that is, to publish information that your visitors need. Your goal? Encourage the desire to know a little more about your brand and your products, encourage them to buy yours instead of those of your competitors. The more content you create, the more likely you are to appear on the first pages of Google search engines.
2. THE E-REPUTATION
It’s about improving the image of your brand or your business. It has been shown that marketers who focus on this image issue are more likely to generate leads. When the prospects know you and interact with each other on the platforms, they can recommend you to their entourage. You gain a better position against your competitors. Consider the mentions, reviews, and links that people post on your products or services.
3. THE CONVERSION OF PROSPECTS INTO CUSTOMERS
From your site, you can generate your leads by increasing the conversion rate. You have to be able to turn your internet users into potential customers. Start that with tools like Google Analytics for example. Integrate call to Action, a landing page to capture contacts is a great tool for this. Also be sure to customize your content.
4. ATTRACT A QUALITY AUDIENCE
Having a ton of contacts is not enough if you want to generate leads. To target quality contacts, your content should be useful to potential prospects. From several tracking techniques using CRM software, you can easily establish what are the preferences of your contacts, including what pages they have visited, which e-book they downloaded.
5. BOOST YOUR SALES
Many of you are currently using the internet to increase your sales. To do this, you must do everything so that there is a climate of trust between you and your potential prospects. Lead nurturing is one of the best ways for people to come back to you. It consists of accompanying them along the buying cycle.
6. LOYALTY TO CUSTOMERS
If having customers is already a good thing for a brand, retaining them is a different story. Lead generation also means holding prospects, creating a community. And that is exactly what social networks will accomplish. Internet users who share the values of your brand will become your ambassadors. To know which ones are going to be the most faithful, evaluate your community by polling the number of your fans, your followers.
7. ATTRACT INFLUENCERS AND BLOGGERS
To have the best chances on your side in a marketing strategy, do not minimize the strategy with the influencers. The first thing you will do to do this will be to identify your influencers. You can also contact them to integrate impressions about your products on social networks.
8. THE COMMITMENT OF INTERNET USERS WHO VISIT YOUR SITE
To have more visibility and gain notoriety in the eyes of Internet users, you must ensure that they are engaged. So there must be some degree of buy-in and closeness between you and your prospects for that. If you want to evaluate this goal, you can, for example, refer to the bounce rate, the number of likes on your page, comments, shares they have made.