Inbound Marketing: What is a Lead Magnet?

Inbound Marketing: What is a Lead Magnet?

Inbound Marketing or Lead Magnet, literally “magnet to prospect”, are new concepts that we hear more and more about in the marketing world, more specifically in web marketing, that is, say online marketing.  First, to understand these two notions, we...
How to monetize your blog

How to monetize your blog

You have just created a blog and now you are looking to make money with it?  There are 4 main pillars in my opinion to monetize a blog. Some are passive, others require time and a lot more work. I will detail in this article these 4 ways: advertising adsense,...
8 examples of smart goals for lead generation

8 examples of smart goals for lead generation

To be sure of achieving your goals in lead generation, the first step is to set goals.  When you have surveyed your marketing plan, you need to define profitability, innovation, or SMART objectives: specific, measurable, achievable, realistic and time-bound. These are...