Category Archives for Email Marketing

4C Marketing

4C Marketing

The 4C’s correspond to an evolution of 4P’s was proposed in the 1990s by Robert Lauterborn and since perfected by Philip Kotler himself. The 4Cs correspond to: – C ustomer needs – C onvenience of buying – C ost to satisfy – C ommunication  The 4P’s verses the 4C’s are discussed below: The 4Cs do not fundamentally question the logic of the 4P’s history, but they […]

Continue reading

Definition: Email marketing

Definition: Email marketing

Email marketing includes any email that was created for marketing purposes. In many studies where marketing managers were asked, email is cited as the best return on investment. Most companies/people use email marketing to gain customer loyalty; (where a customer opts in and is now part of your loyalty program) and prospecting; (where a customer […]

Continue reading

Influence marketing, myths and realities

Influence marketing, myths and realities

Marketing has always targeted the consumer and the many ways to address a potential customer. The influence is surely the most surprising and the most unexpected. Why such a strategic vagueness that leads to the influence of influence is a discipline considered, in many ways is the result of complex strategies mounted by teams of […]

Continue reading

5 mobile marketing mistakes that plague your SEO and how to solve them

5 mobile marketing mistakes that plague your SEO and how to solve them

What are 5 mobile marketing mistakes that plague your SEO? 2019 announces a particularly rich year for SEO. For its 20 years, Google has presented a plan of attack for the user experience on mobile. The search engine has, moreover, clearly displayed its intentions with the deployment of “mobile-first” indexing. What does this mean for […]

Continue reading