4C Marketing

4C Marketing

The 4C’s correspond to an evolution of 4P’s was proposed in the 1990s by Robert Lauterborn and since perfected by Philip Kotler himself. The 4Cs correspond to: – C ustomer needs – C onvenience of buying – C ost to...
Definition: Email marketing

Definition: Email marketing

Email marketing includes any email that was created for marketing purposes. In many studies where marketing managers were asked, email is cited as the best return on investment. Most companies/people use email marketing to gain customer loyalty; (where a customer opts...