Category Archives for Lead Generation

4 simple tips for generating leads through inbound marketing

4 simple tips for generating leads through inbound marketing

Today’s marketer can use two approaches to generate leads: either he operates outbound or inbound.  Inbound Marketing techniques are much more practical for attracting visitors and converting them effectively without committing large budgets. To guide you on the best ways to boost your inbound marketing campaign, I invite you to discover 4 tips to generate qualified leads … 1. […]

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8 examples of smart goals for lead generation

8 examples of smart goals for lead generation

To be sure of achieving your goals in lead generation, the first step is to set goals.  When you have surveyed your marketing plan, you need to define profitability, innovation, or SMART objectives: specific, measurable, achievable, realistic and time-bound. These are specific goals that you must achieve. They must be as precise as possible. To […]

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