With plenty of digital marketing tactics at your disposal, it is possible to wonder if email marketing is of importance to your business. If you are wondering if email marketing is still a powerful marketing tool, then we assure you that it is still a very effective way that you can use to reach out to your audience. Studies show that more than 34% of people worldwide use email on an active basis. This translates to about 2.5 billion people and this figure is projected to increase to 3 billion by the year 2020. The reason why email marketing is very powerful marketing tool is because it enables you to connect personally with your target audience. In this article, we are going to give you reasons why email marketing is a powerful force that should not be ignored.
1. It is personal and customizable
With email marketing, you can segment your audience into list and send an email that clearly resonate with the reader and give the information that is valuable. Unlike social media where you address audience as a whole email marketing allows you to address people personally by their name. Studies have shown that emails with subject that outlines the recipient name are more likely to be opened. It is a powerful marketing tool that you can use to build customer trust and loyalty. It can help you build strong relationships with your current customers, leads, prospects and even past customers.
2. It is action oriented
If you are keen, then you must have noticed that email usually have a strong call to action such as forward, reply, sign up, click through or buy now. One unique thing about email is that they are transactional in nature and you can take advantage of them to drive traffic directly to your website and convince your audience to take an action.
3. Emails enable you to stay in contact with your customers
You can use emails to keep your target audience informed. Studies have shown that people usually open emails when it is convenient to them. Sending email to your audience usually trigger them to connect more with your business because it makes them feel that you really care about them. Just a simple email like “Hi, hope you are doing well, here are new stocks that have just arrived” will go a long way in boosting sales. Many people who have sign up for your emails have already made a commitment that they are going to read your messages. This means that they are more likely to enjoy your email provided you send them something that is useful and informative.
4. Emails are measurable
There are plenty of tools that allows you to track how the emails that you have just sent are performing. You can easily track bounce rates, delivery rates, click through rates, unsubscribe rates and open rates. This is very important because it gives you a clear picture on how your strategies are performing. The information that you get can enable you create better strategies that will enable you reach out to clients who are interested with products or services that you offer and are interested to take an action.