You have just created a blog and now you are looking to make money with it? There are 4 main pillars in my opinion to monetize a blog. Some are passive, others require time and a lot more work. I will detail in this article these 4 ways: advertising adsense, sponsored articles, lead sales, and product sales. Listing the pillars of the least profitable to the most profitable.
This is the simplest way to make money. To start, you create an account on Google Adsense. Once it is created, you just have to create an advertisement to have a piece of code to add on your site where you want it. In a few days, your account will be open and you can quickly monetize your blog. Only, there are 2 constraints with this type of advertising:
- Your customers will be attracted by your ads and may therefore click out faster.
- You need a lot of traffic to make the most of it.
I will take my case as an example. I have a site that is about 20 000 visitors per month and that brings me in adsense approximately $500. Yet, with equal traffic with the e-commerce that I manage in the course of my work, the site makes $50,000 of profit. That is 100 times more! So you see that in order to reach the same result with adsense, you should have 100 times more traffic, which seems very complicated.
Adsense advertising is therefore passive: no customer to manage, money that falls automatically as we have traffic, but not enough to live fully, unless of course to multiply sites monetized in this way and to have a successful site.
TO BEGIN: CREATE AN AD
To create an ad, go to “my ads,” then “ad unit,” and then click on “new ad unit” to choose the type of ads to display on your site. You will then have the code to integrate on your site.
INSERT AN ADSENSE AD ON WORDPRESS
Now that you have your ad code, you can easily insert your ads anywhere on your site with the ad plugin. This plugin will allow you to save a lot of time on adding your ads. Imagine, if you had to add in each article your ad code by hand! With this plugin, the management is facilitated and it can be used to display any type of ad.
GOOD PRACTICES TO INCREASE YOUR INCOME WITH ADSENSE
To increase your income, there is no other way than to test it. Test ad types, banner sizes, background color of ads, etc. Only a test will allow you to find the right formula. On the other hand, one thing is sure, placing your banners as high as possible in your content will allow you to get a better click rate, because very often, visitors do not go to the end of articles.
It’s a bit of the new fashionable thing. We see a lot of site publishers monetize their site only this way. Imagine, you sell 5 sponsored articles at $100 each for a total of $500, without the need to write new articles, because the customer will provide you content to add to your site. If you do not want to do that, you can mix sponsored articles with affiliate and Google adsense.
LEAD or AFFILIATE SALES
With affiliate sales, you sell the products of others. You do not need to create a product, manage stocks (if any), manage logistics, and so on. Again on a blog, it’s very easy to implement. Affiliate platforms provide you with banners or links to insert into your articles.
GOOD PRACTICES TO INCREASE YOUR INCOME WITH AFFILIATE MARKETING
Again, you have to test the affiliate programs. So test without flooding your affiliate links articles. It must be as natural as possible. By experience, text links work better than banners, probably because the user has more confidence when it is a link, because it is less like advertising.
I advise you to focus on the most profitable programs, For example if an affiliate program is promoting a book at $10 commission per sale and a software at $30 per sale, then I would market the software. At 10 sales this gives me $30 without having to manage the customer relationship and the stock. Not bad is not it?
BEST AFFILIATE PLATFORMS
Tradetraker, Daysicon, Nettafiliation, Amazon Affiliate Program, 1tpe, Effiliation, Clickbank, Timeone Performance. Think about it, some tools, especially software, manage their own affiliate programs internally. You can register on the site directly to register for the affiliate program. This is the case of Amazon for example.
SELL YOUR OWN PRODUCTS
Selling your own products on your blog is undoubtedly the best way to monetize your blog, especially if it is dematerialized products (video, ebook, etc). An ebook for example, the cost of creation is low, you might have fees by a professional layout by a graphic designer and that is about it. Because the creation cost is low, the margin is huge on this type of product.
For video training, it requires material that is not very expensive if we buy everything from our friend Amazon among others. The only “important” cost is the video training management platform. By selling barely 3 trainings a month, you quickly make the cost of your tool profitable. If you make non-perishable content, you can sell your training for years. You will only need to update from time to time to refresh your content. In a few sales, your training or your ebook is profitable.
GOOD PRACTICES TO INCREASE YOUR INCOME WITH THE SALE OF PRODUCTS
Selling product information should not be taken lightly, content creation is time-consuming. If you do not offer the right content to your audience, you risk not making sales. The best way to make sure of this is to ask your customers what problems they have in relation to the subject of your topic, how you can help them. To get the answer to a survey, you can offer a gift (free mini ebook for example) in exchange for this ebook. Internet users will not be against answering your survey.
Here is an example of a simple survey that you can suggest:
- What is your # 1 problem with (theme of your blog)?
- How could you solve this problem?
To format this survey, you can use Google’s free tool: Google Forms
To inspire confidence in your audience and hope to sell, you must bring a lot of value to your users by bringing a lot of quality free content. Add social proof, comments from satisfied customers, an independent rating system displayed on your product page. Show your picture, give your name and explain why you are legitimate to talk about a subject.
TOOLS TO HOST AND SELL YOUR TRAINING ONLINE
There are several tools to host your videos and ebooks.
Here you have all the tools to monetize your blog. If you want something passive and can earn you a good income supplement, opt for Affiliate and Google Adsense. On the other hand, if you want to earn more and feel able to do so, focus on selling your own products.